As businesses work towards greater accessibility and inclusivity, it is critical to offer excellent customer service to all customers, including those who are deaf. At 360 Direct Video, we recognize the unique needs of the deaf community and provide direct customer support in sign language. According to Brandon Dopf, VP of Customer Success at 360 Direct Video, “Providing direct customer support in sign language is a game-changer for businesses that want to improve their customer service for the deaf community. By connecting customers directly with a Deaf Customer Service agent, we can offer faster, more efficient support that is tailored to their needs. This is a win-win for both the customer and the business.”

Let us consider a scenario where a deaf customer calls a business for support and is connected to a VRS (Video Relay Service) interpreter. The interpreter conveys the customer’s message to the representative and vice versa, which can be a time-consuming process. As Vanessa LeBoss, Chief Development Officer at 360 Direct Video explains, “Deaf Customer Service agents have a unique understanding of the deaf community and their specific needs. By providing direct customer support in sign language, we are not only improving the customer experience but also building stronger relationships with our deaf customers. We are committed to making our services more inclusive and accessible to everyone.”

Now, let us imagine the same scenario where the deaf customer is connected directly to a Deaf Customer Service agent. The agent can communicate directly with the customer in sign language, providing a faster and more efficient communication process. They can quickly understand the customer’s needs and resolve the issue without the need for a third-party interpreter. This can lead to reduced call times, shorter wait times, and an overall positive customer experience.

Deaf Customer Service agents also provide cultural context and support that is tailored to the customer’s needs. This results in a stronger rapport between the customer and the agent, leading to increased customer satisfaction and loyalty.

In conclusion, providing direct customer support in sign language through a Deaf Customer Service agent can lead to faster and more efficient support for deaf customers. This eliminates the need for a third-party VRS interpreter and improves the customer experience while building stronger relationships with deaf customers. At 360 Direct Video, we are committed to providing businesses with tools and resources to be more inclusive and accessible. Our direct customer support in sign language is one way we are achieving this goal.