As businesses strive to provide exceptional customer service, it is important to consider the diverse backgrounds and needs of customers. Chief Strategy Officer at 360 Direct Video, Roi Ewell, emphasizes, “Providing customer service in an individual’s native language can be a major differentiator in a competitive market.” Similarly, Chief Global Officer Cynthia Benoit adds, “Our direct customer support in sign language is just one way we are working to help our partners be more inclusive and accessible.”
In this blog post, we will discuss the four reasons why providing customer service in an individual’s native language is beneficial for the business bottom line.
- Increases Customer Satisfaction
Providing customer service in a customer’s native language can improve their overall experience with a business. Customers are more likely to feel understood, respected, and valued when they can communicate with a company representative in their own language. This can lead to increased customer loyalty and positive word-of-mouth recommendations, resulting in more business for the company.
At 360 Direct Video, we are committed to helping our partners be more inclusive and accessible. Our direct customer support in sign language ensures that deaf customers can communicate directly with customer service representatives in their native language. This can lead to higher levels of satisfaction and a stronger relationship with the brand.
- Reduces Call Times
Providing customer service in a customer’s native language can also reduce call times. When a customer is struggling to communicate in a language that is not their first language, the conversation can take longer, which can be frustrating for both the customer and the representative. By providing support in a customer’s native language, representatives can resolve issues more quickly, resulting in shorter call times.
Reduced call times can have a significant impact on a business’s bottom line. It can help to improve operational efficiency, reduce costs associated with call centers, and improve customer satisfaction by reducing wait times.
- Improves Communication and Avoids Misunderstandings
Misunderstandings can often occur when a customer and a representative do not speak the same language. This can lead to frustration and dissatisfaction for the customer, as well as lost time for the representative. By providing support in a customer’s native language, representatives can communicate more effectively with the customer, reducing the likelihood of misunderstandings.
Effective communication is essential to building strong relationships with customers. By providing customer service in a customer’s native language, representatives can establish a stronger rapport with customers, resulting in better overall customer experiences.
- Increases Revenue and Market Share
Providing customer service in a customer’s native language can also help businesses increase their revenue and market share. By accommodating the needs of diverse customers, businesses can expand their customer base and tap into new markets. This can lead to increased revenue and greater market share, helping to improve the business’s bottom line.
At 360 Direct Video, we are committed to providing our partners with the tools and resources they need to be more inclusive and accessible. By providing direct customer support in sign language, we can help businesses expand their customer base and tap into new markets, resulting in increased revenue and market share.
Providing customer service in a customer’s native language is good for the business bottom line. It can lead to increased customer satisfaction, reduced call times, improved communication, and increased revenue and market share. At 360 Direct Video, we are committed to helping our partners be more inclusive and accessible, and our direct customer support in sign language is just one way we are working to achieve this goal.
