The 360 Advantage

Enhance Experiences
With Direct Video

Adopting Direct Video Calling showcases your commitment to accessibility, providing
ASL users with a smooth and barrier-free communication experience.

Direct Video Calling (DVC) is a powerful tool that enables people to communicate using American Sign Language (ASL), without the need for translation services. The Commission is encouraging businesses and organizations to adopt measures that enable such callers to use DVC for both personal and business calls.

52 M+

Deaf Sign Language Users Globally

34 %+

Shorter Call Times

61 %+

Satisfaction Rate

DVC offers a range of benefits, including improved communication, greater career opportunities for people with disabilities, enhanced security, a commitment to accessibility, and cost savings. By installing a DVC call center platform and registering their customer service telephone numbers, businesses and organizations can make DVC accessible to their customers. Unlike TTYs, DVC works on internet-based networks, making it a more modern and effective communication solution for ASL users.

Frequently Asked Questions

Direct Video Calling is transforming how businesses and Deaf people interact. Learn more about this new approach with 360 Direct Video.

Most organizations are failing to provide equitable caller experiences to deaf consumers in comparison to the hearing population. When customer service is only offered in English through phone, chat, TTY, or email, it creates a language barrier for a significant portion of the deaf community. However, by offering customer support in sign language, with both parties being fluent in American Sign Language (ASL), organizations can demonstrate respect and provide equitable services to this underserved community.


Video Relay Service (VRS) relies on an intermediary hearing person to convey messages between the representative and caller, leading to communication barriers. VRS interpreters are often unfamiliar with the company’s operations, leading to increased frustration, longer call lengths (2-3 times), and unnecessary escalations. On the other hand, deaf agents provide direct customer service in the caller’s native language, offering a barrier-free caller experience. Additionally, deaf agents can handle non-English speaking callers, freeing up hold times and reducing lengthy calls for English-speaking representatives.


Absolutely! Providing customer support in sign language is the ONLY way to offer a truly equitable caller experience for the deaf community. This approach eliminates all communication barriers for sign language users and has been recognized by the community as a way to feel genuinely respected.


Being a deaf-owned company, we customize every aspect of our service to cater to the specific needs of the community you’re serving, while also ensuring that we support your organization financially and efficiently. With our extensive expertise, you can be confident that our program is reputable and has a long-standing history. We offer a wide range of options, including live reps, video messaging, shared and dedicated representatives, and more. Whether your organization wants to insource or outsource the service, we are flexible enough to meet your needs.


Let’s look at the numbers:

Globally, there are over 70 million signing deaf individuals.

93% of deaf and hard of hearing people consider communicating in their native language to be essential.

In the United States, sign language is the 3rd most commonly used language.

These figures demonstrate the enormous demand for genuine accessibility and inclusion, which cannot be addressed solely by providing interpreters. Instead, we need to provide a truly equitable experience.

Sadly, the deaf community in the U.S. faces an un/underemployment rate of 70%.

By partnering with us, you can help address this issue by creating job opportunities for the deaf community, while simultaneously improving your company’s customer satisfaction.

Start Building better relationships with Clients who communicate with sign language.


Our mission is expanding the deaf ecosystem and sign language accessibility by providing companies with sign language customer support. We believe everyone should belong and feel seen everywhere.

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